Lead Designer

About the Role

What You'll Do

Create visual content across all channels

• Complete website design and Webflow implementation
• Social media posts, carousels, stories, and video content
• Sales decks, one-pagers, product sheets, and proposals
• Marketing brochures, white papers, infographics, and case studies
• Trade show booth graphics, banners, and printed materials
• Brand stationery (business cards, letterheads, templates)
• Ad creatives for LinkedIn, Meta, and Google
• Email templates and graphics
• Motion graphics and short explainer videos
• Website design & management (Webflow)

• Create and update landing pages, product pages, and campaign pages
• Manage Webflow CMS content, layouts, and assets
• Ensure websites remain responsive, visually consistent, and optimized
• Implement marketing updates and design changes directly in Webflow

Manage brand consistency

• Maintain brand guidelines across FloatGroup and portfolio companies
• Create and update design templates
• Organize design files and asset libraries

Collaborate with the team

• Work from written briefs and copy provided by the marketing team
• Partner with the Webflow developer when deeper technical work is required
• Create ad variations for the paid ads specialist to test
• Support the content marketer with social media assets
• Iterate based on feedback from stakeholders

What You Need

Skills

• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma
• Hands-on Webflow experience (mandatory)
• Experience designing and managing marketing websites and landing pages
• Experience with motion graphics (After Effects, Premiere Pro, or similar)
• Strong layout, typography, and visual hierarchy skills
• Ability to design for both digital and print
• Basic knowledge of HTML/CSS
• Proven experience building and managing websites in Webflow
• Portfolio showing range (digital, print, motion graphics, and website design)
• Experience creating sales and marketing materials
• Track record managing multiple projects simultaneously

Nice to have

• B2B SaaS or healthcare marketing experience
• Familiarity with Canva and AI design tools to speed up smaller tasks
• Video editing or photography skills

Working style

• You meet deadlines without constant oversight
• You ask questions when something's unclear
• You handle revisions and feedback constructively
• You keep files organized and follow naming conventions
• You are comfortable owning website updates and implementing changes in Webflow without relying on developers for routine updates.

• Own end-to-end visual execution across brand, marketing, motion, and web experiences.
• High creative ownership and autonomy to experiment, iterate, and ship fast.
• Opportunity to work on multiple products and ventures, not just one brand.
• Play a key role in shaping how our brands look, feel, and communicate, especially for the U.S. market.
• Competitive compensation with performance-based growth opportunities.
• Health insurance coverage for you and your family.
• A work culture where impact, creativity, and execution matter more than hierarchy.

• As part of a foundational team, we expect the candidate to be comfortable working both as an individual contributor and as a collaborative team player.
• Hands-on Webflow implementation along with a working knowledge of HTML and CSS will be given strong preference.
• Candidates with a formal design education or degree will be given priority.
• Experience with Adobe After Effects and motion graphics will be preferred.
• Candidates with exposure to designing for the US market and experience implementing design solutions for US-based audiences will be given priority.