We are a fast-growing multi-business platform working across both consumer (B2C) and enterprise/partner-led (B2B) services. As we build a stronger in-house marketing function, we are looking for someone who can scale growth through performance marketing, targeted campaigns, and marketing automation — with clear ownership of outcomes.
Role Summary
We are hiring a Senior Manager – Digital Marketing to drive B2C acquisition + B2B lead generation through paid performance channels, cohort targeting, and lifecycle automation. You will own digital growth end-to-end and build scalable systems.
Key Responsibilities
- Own performance marketing on Meta, Google, LinkedIn, YouTube, X, etc.
- Run targeted/cohort campaigns based on intent, geography, category, and behavior.
- Build and scale marketing automation journeys: onboarding, activation, retention, reactivation.
- Set up drip campaigns, trigger-based workflows, lead scoring, dynamic segmentation, and A/B tests.
- Drive B2B funnel
- Optimize landing pages, creatives, and funnels to improve CAC, CPL, ROAS, conversion %.
- Own dashboards, reporting, and experimentation roadmap.
Required Skills
- Performance Marketing / Paid Campaigns
- Target / Intent / Cohort Marketing
- Marketing Automation & Lifecycle Marketing
- Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads
- Segmentation, Lead Scoring, Drip Campaigns, Retargeting
- GA4, Search Console, Ads Manager, CRM tools
- Strong KPI ownership: CAC, CPL, ROAS, MQL-SQL %, Activation, Retention
Good to Have
- Experience handling both B2C and B2B funnels
- WhatsApp / conversational marketing
- AI tools to scale campaigns, creative, and reporting
- Exposure to U.S. or international audiences in SaaS/B2B or B2C setups, with ability to adapt messaging when needed
What We’re Looking For
- Proven growth ownership in B2C and/or B2B digital funnels
- Data-driven, fast execution, comfortable in lean teams
- Excellent communication and stakeholder alignment
Location: Hyderabad (in-office)
Timings: 10AM - 6:00PM (flexible) 5 days a week.
Experience: 6–10 Years
Employment Type: Full-time
Functional Area: Digital Marketing
